 Both podcasting and blogging have been around for a while now. However, podcasting is much newer and in recent times, the number of people consuming podcasts have grown in leaps and bounds. And there’s a good reason for this growth. In this article, I'm sharing why podcasting may be the best option for you if you’re looking to grow your brand! 1. It builds trust faster Unlike blogs which can seem impersonal at times, podcasts create a feeling of intimacy. That’s because people are actually listening to a real person, not a robot! We all crave connection and listening to podcasts help people feel like they know you. 2. It allows your audience to multitask People listen to podcasts while driving or commuting to work, while they’re doing laundry, or while they’re working out at the gym. Anywhere and any time really. And they don’t even need to be connected to the Internet. They can simply download your episodes in advance, and then listen to it whenever they like! 3. People can gauge your personality Your personality easily shows on your podcast. If you’re trying to force cheerfulness into your voice, it’s going to be heard. If you haven’t built rapport with your podcast guests or even your co-hosts, people are going to know about it. This is why it’s best to act as naturally as possible, so your personality shines through. This way people know you’re a genuine act. 4. You can easily repurpose your podcast content You can use a voice typing tool to transcribe your episodes or you can hire a transcriptionist to do the job for you. You can hire graphic designers to turn your content into graphics. You can even create a YouTube channel for your podcast recordings. You can even turn episodes into ebooks, newsletters and blog posts! 5. It’s easier to consume People can listen to you whenever and wherever they like. They don’t need to stare at a computer or mobile phone screen. They can simply go about their day, and they’d be learning lots of new things from you. Smart phones come with built in apps as well. 6. It’s relatively easier to create and market Podcasts still need to be organized and planned in advance. However, these are relatively easier to create and edit than blogging. A 5,000-word long-form blog post may take you a few hours, but a podcast episode talking about the same subject can possibly take you half the time. You can just start talking! 7. You can grow your network faster It’s easier to get people to guest on your show. They don’t need to write any lengthy articles, they can simply answer your questions. Likewise, you don’t need to write guest posts for blogs (though you can do this too). You can simply volunteer as a guest on popular podcasts in your niche! If you're interested in learning how to podcast or have questions you can see how you can work with me HERE or send me an email. Happy Podcasting! Linephoto by: Juja Han via Unsplash
 There’s a reason why you decided to start a podcast. Whatever that reason may be, you need to make sure your podcast episodes’ call to action (CTA) will help you achieve your goals. You don’t want to just say “thank you for listening” and then call it a day. No, you actually need to tell your audience what you want them to do so you can reach your goals. There are many different kinds of calls to action you can use in your podcast. However, it’s important to note that your CTA can change from episode to episode depending on how far along you are in your podcast journey. For instance, if you’re just starting out and you’re looking to grow your audience, then your CTA can be something like asking your listener to subscribe to your podcast and then help promote your show on social media. When you’ve got a good number of followers, and you’re now looking to monetize your podcast, then you can start promoting your products or your service to your audience. Whatever your call to action may be, make sure you spell it out for your audience. Make sure what you’re asking them to do is relatively easy. Don’t make them jump through hoops. People are less likely to follow through if it requires more than 2 clicks of a mouse. It's a good idea to repeat your CTA a few times during your show (but not to the point of annoying your listeners). For best results, tell them how they’re going to benefit if they follow your CTA. Some of your avid fans will do as you say with no questions asked. However, for the most part, the great majority of your audience will be asking “What’s in it for me? Why should I follow this person’s call to action?” This is especially true for CTA’s involving buying products or subscribing to services. You want to soften the ‘blow,’ so to speak. You don’t want people getting scared of committing to something they’re not ready for yet. Always put your audience’s needs before yours. You’re there to serve them, to help them reach their goals or to address their pain points. Sure, you want to get something out of the relationship too, but if you want to gain something, you need to give a ton of value first. If you need some help brainstorming and implementing your CTAs, I offer personalized one on one consultations. Line xophoto credit: Brett Jordan (Unsplash)
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Line BrunetPodcast Maven & Personal Power Mentor helping business owners find their voice. Archives
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