Both podcasting and blogging have been around for a while now. However, podcasting is much newer and in recent times, the number of people consuming podcasts have grown in leaps and bounds. And there’s a good reason for this growth. In this article, I'm sharing why podcasting may be the best option for you if you’re looking to grow your brand!
1. It builds trust faster
Unlike blogs which can seem impersonal at times, podcasts create a feeling of intimacy. That’s because people are actually listening to a real person, not a robot! We all crave connection and listening to podcasts help people feel like they know you.
2. It allows your audience to multitask
People listen to podcasts while driving or commuting to work, while they’re doing laundry, or while they’re working out at the gym. Anywhere and any time really. And they don’t even need to be connected to the Internet. They can simply download your episodes in advance, and then listen to it whenever they like!
3. People can gauge your personality
Your personality easily shows on your podcast. If you’re trying to force cheerfulness into your voice, it’s going to be heard. If you haven’t built rapport with your podcast guests or even your co-hosts, people are going to know about it. This is why it’s best to act as naturally as possible, so your personality shines through. This way people know you’re a genuine act.
4. You can easily repurpose your podcast content
You can use a voice typing tool to transcribe your episodes or you can hire a transcriptionist to do the job for you. You can hire graphic designers to turn your content into graphics. You can even create a YouTube channel for your podcast recordings. You can even turn episodes into ebooks, newsletters and blog posts!
5. It’s easier to consume
People can listen to you whenever and wherever they like. They don’t need to stare at a computer or mobile phone screen. They can simply go about their day, and they’d be learning lots of new things from you. Smart phones come with built in apps as well.
6. It’s relatively easier to create and market
Podcasts still need to be organized and planned in advance. However, these are relatively easier to create and edit than blogging. A 5,000-word long-form blog post may take you a few hours, but a podcast episode talking about the same subject can possibly take you half the time. You can just start talking!
7. You can grow your network faster
It’s easier to get people to guest on your show. They don’t need to write any lengthy articles, they can simply answer your questions. Likewise, you don’t need to write guest posts for blogs (though you can do this too). You can simply volunteer as a guest on popular podcasts in your niche!
If you're interested in learning how to podcast or have questions you can see how you can work with me HERE or send me an email. Happy Podcasting!
photo by: Juja Han via Unsplash
There’s a reason why you decided to start a podcast. Whatever that reason may be, you need to make sure your podcast episodes’ call to action (CTA) will help you achieve your goals. You don’t want to just say “thank you for listening” and then call it a day. No, you actually need to tell your audience what you want them to do so you can reach your goals.
There are many different kinds of calls to action you can use in your podcast. However, it’s important to note that your CTA can change from episode to episode depending on how far along you are in your podcast journey.
For instance, if you’re just starting out and you’re looking to grow your audience, then your CTA can be something like asking your listener to subscribe to your podcast and then help promote your show on social media. When you’ve got a good number of followers, and you’re now looking to monetize your podcast, then you can start promoting your products or your service to your audience.
Whatever your call to action may be, make sure you spell it out for your audience. Make sure what you’re asking them to do is relatively easy. Don’t make them jump through hoops. People are less likely to follow through if it requires more than 2 clicks of a mouse. It's a good idea to repeat your CTA a few times during your show (but not to the point of annoying your listeners).
For best results, tell them how they’re going to benefit if they follow your CTA. Some of your avid fans will do as you say with no questions asked. However, for the most part, the great majority of your audience will be asking “What’s in it for me? Why should I follow this person’s call to action?” This is especially true for CTA’s involving buying products or subscribing to services. You want to soften the ‘blow,’ so to speak. You don’t want people getting scared of committing to something they’re not ready for yet.
Always put your audience’s needs before yours. You’re there to serve them, to help them reach their goals or to address their pain points. Sure, you want to get something out of the relationship too, but if you want to gain something, you need to give a ton of value first.
If you need some help brainstorming and implementing your CTAs, I offer personalized one on one consultations.
photo credit: Brett Jordan (Unsplash)
A good format for a general podcast should be engaging, entertaining and well-structured, based on your target audience. I like to say there's no right or wrong, just best practices. Having said that, here are some essential elements to consider when creating your podcast format:
1. Intro Start with a brief and catchy introduction that introduces the podcast's name, the host(s), and the purpose of the podcast. This sets the tone for the episode and helps new listeners understand what to expect. I suggest to clients that they could use a question at the beginning of an episode to grab attention.
2. Theme and Topics Define the theme or niche of your episode out of the gate. This helps your listeners know what to expect so they'll be excited to listen.
3. Segments If you have a long format podcast you can break the episodes into segments or sections. This gives a structured flow, helps your listeners anticipate what's coming next and most importantly, keeps them engaged so they don't tune out. For example, you could have a news segment, a guest interview, a Q&A session, or a "tip of the week."
4. Guests and Interviews If your podcast includes guest interviews, introduce your guests and highlight a few of their accomplishments/projects from their background at the beginning of the interview. Avoid reading their full bio because your listeners don't care and finish the introduction by saying their name. Prepare thoughtful questions that explore their expertise and provide valuable insights for your audience. Do a little research and see if there's something you can ask that's different from what every other host asks them. Remember that they're there for your audience so what is it they would like to hear or learn from this guest?
5. Engaging Content Keep the content informative, entertaining, and engaging. Use storytelling techniques, real-life examples, and analogies to make complex topics relatable and accessible.
6. Length The ideal length for a podcast varies depending on the content and target audience. Generally, aim for a duration between 20 to 30 and if it's an entertainment podcast you could aim for 60 minutes. Again, no rules. Just what works for your particular audience to maintain interest without overwhelming. I usually say it should be as long as it needs to be to get your message across.
7. Quality Audio You don't need to Invest in high priced recording equipment to begin. You can start with a good USB headset with built-in mic. Poor audio quality can turn off listeners, no matter how great the content is. As long as the audio quality isn't distracting, listeners will be fine with it.
8. Consistency Ok this one is an important one. Stick to a regular publishing schedule. Whether it's weekly, bi-weekly, or monthly, consistency helps build a loyal audience that keeps listeners coming back for more. If you're using it for business, I highly recommend dropping episodes weekly.
9. Calls to Action Encourage audience engagement by including calls to action. This could be asking listeners to subscribe, leave a review, follow you on social media, or participate in a discussion on a specific platform, etc. I recommend one CTA per episode otherwise listeners are overwhelmed and do nothing. Instead, if you have more than one, you can sprinkle them throughout your episode where it makes sense.
10. Outro End each episode with a concise outro that thanks the listeners, summarizes the main points, and provides a teaser for the next episode.
11. Show Notes Provide show notes for each episode, including any important links, resources, or references mentioned during the show. This helps listeners find additional information and improves search engine optimization. You can also include timestamps so listeners can jump to or refer back to certain topics.
12. Promotion Use social media, your website, and other platforms to promote your podcast. Engage with your audience, respond to comments, and take feedback into account for improvement. Screenshot positive comments and reviews to share as promotion. Most importantly, promote more than once a week when new episodes drop so that you always stay in front of your audience.
Remember, a good podcast format evolves over time based on listener feedback and what works best for you and your audience. Stay open to making adjustments and improvements as you go along.
If you have questions or you're looking for guidance in launching a podcast you can check out how you can work with me HERE or REACH OUT for more info.
photo credit: Vika Strawberrika on Unsplash
Having a podcast for your business can offer so many benefits, helping you to reach and engage with your target audience in unique ways. Here's just some of the advantages:
1. Increased Brand Visibility & Awareness - Podcasting allows you to reach a broader audience and build brand awareness. As more people discover and listen to your podcast, they become familiar with your business, products, and services.
2. Build Authority and Credibility - Hosting a podcast gives you a platform to share your expertise, insights, and knowledge in your industry. Consistently providing valuable content can position you and your business as a trusted authority, leading to increased credibility.
3. Building a Loyal Community - Podcasts have a unique way of creating a sense of community among listeners. When you consistently deliver valuable content, listeners are more likely to engage with your brand and become loyal fans, which can lead to a dedicated customer base. This becomes more important than numbers.
4. Content Marketing and SEO - Podcasts contribute to your content marketing strategy. You can repurpose podcast episodes into blog posts, social media snippets, videos, or even an ebook, increasing your online presence and SEO rankings. Additionally, having a podcast may attract inbound links from other websites, further boosting that essential SEO.
5. Diversifying Marketing Channels - Having a podcast allows you to diversify your marketing channels. Instead of relying solely on written content, you can reach people who prefer consuming information through audio formats.
6. Networking Opportunities - Podcasting can open doors to new networking opportunities. Inviting guests to your podcast or being invited as a guest on other podcasts can expand your network and potentially lead to collaborations or partnerships.
7. Monetization Possibilities - Once your podcast gains popularity and/or attracts a significant audience, you can explore monetization options, such as sponsorships, ads, or offering premium content to subscribers.
8. Feedback and Market Research - Engaged listeners often provide feedback, comments, and questions, which can be valuable for market research. Understanding your audience better helps you tailor your offerings to meet their needs.
9. Ease of Consumption - Podcasts offer the flexibility of consumption, as listeners can tune in while commuting, exercising, or doing other activities. This convenience often leads to higher engagement and retention rates compared to other content formats.
10. Low Barrier to Entry - Starting a podcast is relatively cost-effective and easy, especially compared to other forms of content creation. All you need is a microphone, recording software, and a hosting platform.... and maybe an awesome editor (wink/wink).
Remember that successful podcasting requires consistency, quality content, and a clear understanding of your target audience. It's essential to plan your podcast strategy and be prepared to invest time and effort to reap the benefits effectively.
Overall, a podcast can be a powerful addition to your business's marketing and content strategy, offering unique opportunities to connect with your audience, build authority, and ultimately grow your brand.
If you'd like more info on launching your own podcast and how I can help you, please reach out by CONTACTING ME and you can see what I offer HERE.
Hiring a podcast editor can bring several benefits to your podcasting endeavors. Here are some key advantages of having a podcast editor:
1. Better Sound Quality: A podcast editor makes sure that your audio recordings sound good and present a professional image as a business owner. We can eliminate background noise, adjust audio levels, and enhance the overall sound quality of your episodes. This helps in providing a pleasant listening experience for your audience. Nothing worse than an annoying sound when you're trying to listen to something.
2. Time Savings: Editing a podcast can be a time-consuming process, especially if you are not familiar with audio editing software or techniques. By hiring an editor, you can offload the editing tasks to a professional, freeing up your time to focus on other aspects of podcast production, such as content creation and promotion as well as your business.
3. Consistency and Flow: An editor can help maintain a consistent and smooth flow throughout your episodes. We can remove awkward pauses, stutters, crutch words like ums and ahs or repetitive segments, ensuring that your podcast maintains a professional and engaging pace. This results in a better listening experience for your audience. We also keep you consistently releasing episodes so that you don't podfade, as we say in the business.
4. Professionalism: As I mentioned above, a podcast editor adds a layer of professionalism to your podcast. It doesn't have to be a studio production to sound good or be successful. We have the expertise to apply various editing techniques, such as adding music, sound effects, or transitions, to make your episodes sound polished and cohesive. This professionalism can add to your podcast's credibility and attract more listeners.
5. Error Correction: Even the most experienced podcasters make mistakes during recordings. We can spot and correct errors, such as mispronunciations, factual inaccuracies, or technical glitches. This attention to detail helps in delivering a high-quality podcast that reflects accuracy and professionalism.
6. Creative Input: An experienced editor can provide creative input and suggestions to enhance your podcast. We sometimes offer ideas for segment transitions, guest introductions, or engaging ways to present your content. Collaborating with an editor can lead to fresh perspectives and innovative approaches to make your podcast stand out.
7. Streamlined Workflow: We can help streamline your podcast production workflow. We can manage the organization of your files, labeling, and archiving, making it easier to access past episodes or repurpose content. This organized approach saves time and simplifies the management of your podcast library.
8. Post-Production Services: In addition to editing, many editors offer post-production services such as episode show notes, transcriptions, or even uploading episodes to podcast hosting platforms. These services can further reduce your workload and ensure that your podcast is well-prepared and optimized for distribution.
Ultimately, hiring a podcast editor allows you to focus on your business and strengths while entrusting the technical aspects of your podcast to a skilled professional. This collaboration can enhance the quality, efficiency, and overall success of your podcast, which in turn can add to your bottom line.
If you'd like to set up a time to discuss having a podcast for your business and/or using my services, please REACH OUT.
PHOTO CREDIT: KELLY SIKKEMA ON UNSPLASH