Both podcasting and blogging have been around for a while now. However, podcasting is much newer and in recent times, the number of people consuming podcasts have grown in leaps and bounds. And there’s a good reason for this growth. In this article, I'm sharing why podcasting may be the best option for you if you’re looking to grow your brand!
1. It builds trust faster
Unlike blogs which can seem impersonal at times, podcasts create a feeling of intimacy. That’s because people are actually listening to a real person, not a robot! We all crave connection and listening to podcasts help people feel like they know you.
2. It allows your audience to multitask
People listen to podcasts while driving or commuting to work, while they’re doing laundry, or while they’re working out at the gym. Anywhere and any time really. And they don’t even need to be connected to the Internet. They can simply download your episodes in advance, and then listen to it whenever they like!
3. People can gauge your personality
Your personality easily shows on your podcast. If you’re trying to force cheerfulness into your voice, it’s going to be heard. If you haven’t built rapport with your podcast guests or even your co-hosts, people are going to know about it. This is why it’s best to act as naturally as possible, so your personality shines through. This way people know you’re a genuine act.
4. You can easily repurpose your podcast content
You can use a voice typing tool to transcribe your episodes or you can hire a transcriptionist to do the job for you. You can hire graphic designers to turn your content into graphics. You can even create a YouTube channel for your podcast recordings. You can even turn episodes into ebooks, newsletters and blog posts!
5. It’s easier to consume
People can listen to you whenever and wherever they like. They don’t need to stare at a computer or mobile phone screen. They can simply go about their day, and they’d be learning lots of new things from you. Smart phones come with built in apps as well.
6. It’s relatively easier to create and market
Podcasts still need to be organized and planned in advance. However, these are relatively easier to create and edit than blogging. A 5,000-word long-form blog post may take you a few hours, but a podcast episode talking about the same subject can possibly take you half the time. You can just start talking!
7. You can grow your network faster
It’s easier to get people to guest on your show. They don’t need to write any lengthy articles, they can simply answer your questions. Likewise, you don’t need to write guest posts for blogs (though you can do this too). You can simply volunteer as a guest on popular podcasts in your niche!
If you're interested in learning how to podcast or have questions you can see how you can work with me HERE or send me an email. Happy Podcasting!
photo by: Juja Han via Unsplash